More impact, less admin

Too many nonprofits lose critical time to ineffective systems and processes.

Subscribe to the Digital Plumbing Digest for regular insights (we call it "plumbing" because, like real plumbing, it's about making essential behind-the-scenes systems work smoothly).

Get practical tips, actionable methods, and the latest tools to boost your effectiveness as an individual and a team. Hear from our founder Malcolm about AI, automations, and apps—in everyday language!

What you’ll get

  • Quick wins that save hours

  • Reviews of new tools that actually work for nonprofits

  • Real examples of how other organizations solved common headaches

  • Early access to our workshops and resources

  • Monthly AI updates in plain English

A document that says "worry less", follow our insights and you'll spend less time doing busy work

What others are saying

“Malcolm was able to provide immense insight that will absolutely translate into saved dollars and headaches, and he knew and could speak to the pain points that are unique to purpose led organisations.”

- Erika B, Nonprofit Founder

“Malcolm's insights and experience will liberate you from any technological straight jacket your not-for-profit finds itself in.”

- Romina F, Nonprofit Operations

Hi, I'm Malcolm, Optimi's founder

I’ve been a technologist since 1987 (the good ol' Apple IIe). Over these 30+ years, the theme has been change—and it's only getting faster. When I started using Zapier in 2014 to eliminate manual admin that drove me nuts, it connected to about 200 apps. Now it's over 6,000 and growing rapidly! At Optimi, we love to geek out about these rapid tech changes and how they can improve your work life so you can have more impact and less stress.

We believe in working smarter, not harder (a cliché for a reason!). But I’m not just about productivity or profit; I'm passionate about eliminating drudgery that drains energy and blocks impact. If you are too, sign up to learn what we're discovering in these exciting times.

I'll cover common issues in the for-purpose sector, tech hurdles, and systems that hold people back. Topics I'm exploring include AI, knowledge management, digital transformation, online communication, and ways to be more effective in our work.

Looking forward to exploring the future of nonprofit work together!